SOCIAL MEDIA STRATEGY
Updated: Jan 22, 2021
Many businesses don’t seem to have a documented social media marketing strategy.
To succeed in social media plus branding, you must understand the needs and wants of your customers and prospects. It doesn’t matter if you run a small shop or a big national company.
If you invest in a social presence without a clear strategy, you won’t know whether or not your campaigns are successful. How do you know you’re not losing out on potential sales or trying to sell to people who aren’t looking to be sold to?
“If you invest in a social presence without a clear strategy, you won’t know whether or not your campaigns are successful.”
You are missing out on one big opportunity to make more sales and grow if you don’t have a social media strategy. (which you follow day by day) A social media strategy will help you build a strong, organic presence online.
Are you stuck in social media?
Instagram or Facebook making no sense? I know exactly how you feel. Social media strategy isn’t just about posting pics and liking.
You don't know how much longer you can keep working this hard without burning out.
Me as a having two business I know, it's just that social media takes up so much time. If you spend 1 hour per day in social media (just thinking about what should I post now) and you earn normally at your work eg. 100€/per hour you lost 3000€ in a month just because you don’t have a social media strategy, so use your time wisely! The more specific your social media strategy is, the more effective it will be.
Ask yourself the 5 kick-off questions:
Why do you want to be on social media?
What are your business goals?
Which platforms are your target audience most active on?
What are you going to share?
Where are you going share?
Think long-term!
Business website visits from social media sites are some of the most qualified traffic you can get. Today, users want to be engaged in your brand before being sold on your product or services. I recommend picking a maximum of two social media channels. Focus on quality. (pics, text, video) and remember the only number that matters is your bank account, not the number of followers.
Using simple analytics tools like the free Instagram business account can get you info on weekly impressions, posts with the most engagement and statistics about your followers.
Once you have loyal dream customers, you have a built-in customer base and an group of brand advocates who will vocally support your brand and help grow your awesome business.
Why your business needs social media marketing:
No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your business.
Using social media for business boosts your site’s SEO.
Social media marketing helps you understand your audience.
A strong social media presence builds brand loyalty.
If you take the time to develop your social media strategy, post regularly and respond to messages and comments, your biz can grow much faster than you thought.
Need help with your social media strategy? Click here to request a social media strategy consultation.
MARIA MYLLYS
B2B Social media consultant
Personal social media assistant services