Updated: Jan 22
I'm so glad that you clicked to open this blog post, because now is the time to have a marketing plan for next year.
If you're still working on this or need help with your marketing plan, I'm happy to help you.
In a previous blog post, I have highlighted the benefits of social media strategy for your business. Unfortunately, without a comprehensive marketing plan, it is unlikely that you will get desired results from marketing.
A marketing plan is derived from your business strategy plan and it lays the foundation for everything your company does.
At this time right before Christmas, I was thinking about your business and your future as an entrepreneur.
I put together some key elements of a successful marketing plan below, so that you could understand your company's goals and measure your success one year at a time.
“A well-functioning marketing plan is like your company's social media strategy. It's tailored for your business over a long period of time.”
If you are set for next year, you can still continue reading, as I may have a few more pieces of advice that you may not have thought about. This is especially true if you don't have a separate team in your company who takes care of marketing for you.
Marketing supports sales
Your social media strategy and your company's marketing plan go hand in hand, so that you can schedule marketing campaigns for the right time and the right audience. A social media strategy alone is not enough.
There is not always time to stop and create a marketing plan in the busy life of running a business. It is easy to fall into old patterns and repeat old marketing ideas.
Someone in your company runs a quick discount campaign to roll out on social media channels and updates the website quickly. This way of doing things takes up unnecessary time and money and you don't see the optimal results you can see if you create a plan.
A business owner has to do a lot of different tasks in a business, but they are not an expert in marketing. It is easy to assume that doing everything yourself saves money.
Doing marketing on the go without a plan and specific competence can double the cost of marketing.
A well-functioning marketing plan is like your company's social media strategy. It's tailored for your business over a long period of time. Ideally it covers one year, because this way it can measure performance and adapt. There are clear goals for your business which will be evaluated each month.
Benefits of having a marketing plan
Your marketing plan will also help you on social media because:
1. It helps you stick to a schedule.
2. You plan marketing activities carefully with time.
3. It ensures that you produce the right content for your audience.
4. You choose the right channels for your business.
5. You know how to budget marketing money and stick to the budget.
6. You will have continuous marketing for your business at all times.
Social media channels, your home page and print materials will be organised according to the plan and they will not be a random thing to do sporadically.
7. The purchasing behavior of target customers changes from time to time and thus the marketing plan helps you take corrective actions when needed.
8. You will be able to define clear targets and measure the results of the plan.
Through my assistant service, you will get a marketing plan for your social media strategy.
My 3-month and 6-month social media assistant services also automatically include a social media strategy and drawing up a marketing plan for your company's social media channel (Instagram/Facebook).
If you already have a marketing plan for the following year, then I will use it as a basis for creating a social media strategy for you.
I will give you a tailor-made package for your company that works according to your company's goals for growth.
Thank you, it was nice to see you here on my blog again and I wish you a very lovely Christmas.
My next blog post will be in 2021. You can read my previous blog posts during this time to give you drive for the year 2021.
On Instagram I always share with you tips every week about social media and marketing from an entrepreneur's point of view.
I’ll see you on Instagram!
B2B Social media consultant
Personal social media assistant services