Updated: Jan 29
Branding is your strategy, while marketing encompasses your tactical goals.
Branding is a marketing concept
Branding is a marketing concept and in the 19th century industrialization brought new products and, for example, logos began to be marked on boxes.
Of course, nowadays, a brand today is more than just a company logo on a car or a company website.
Impressions as well as the quality of customer service play an important role here in how customers value your company’s price level as well.
Sometimes start-up biz owners think that they already have a real big brand because they have a biz name, a logo and web pages with fancy pics, but this is not enough at all. Dream customers expect that your voice is the same over social media, your website, email, customer service style and every other touchpoint in your business sectors
You can find out the brand image by asking for an opinion on your company's product or service. (or your personal brand.) Often a company may see itself as different!
If the image doesn’t match, then it’s time to brighten up the brand!
What’s the difference between marketing and branding?
Marketing is the set of processes and tools promoting your business. (e.g SEO, local search, promotion..) In a short way marketing is tactical whereas branding is strategic.
A Brand - Is the promise you make to your dream customers and it is an easily recognizable.
Branding - This means that dream customers expect that your voice is the same over social media, email, your website, customer service, and every other touchpoint in your business sectors.
A few branding tips
1. A great brand helps people understand what your company is all about. What does it stand for? What can people expect by buying your product or using your services? If your website has one brand style (specific colors, fonts, and professional product images), but your Instagram has a completely different look and feel, well then you cannot (it’s so hard) sell eg. premium clothes with poor pics and outlook. Get it?
2. A strong brand attracts more customers like a magnet. Are you trying to inspire your audience?
3. Seperate business and personal social media accounts. Keep the attention on your brand message, not your private things. Your audience expects to experience your brand in the same way, no matter where they’re experiencing it.
4. Design templates and create brand standards for your marketing materials.
Just like you need a branding strategy for your business, if you want to be a social media success story, you need to brand yourself there too.
Are you ready to get started? Need branding help? Click here. I will be happy to crush your business goals!
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